04oct8:00 am12:00 pmSmall Business Expo: Committed To Our Business Community-Meet Procurement Professionals and Small Business Resource OrganizationsWho should attend? Small Business Owners looking to get connected and find resources. |What To Bring? Your capabilities statement. |What to expect? Small business lending resources, Legal resources, Business Development resources, Decision makers from major companies and government entitles looking for suppliers and MORE! |Price of admission? Free (but must bring business card for entry)
08oct10:00 am11:30 amMarketing Using Technology PanelIn today’s world, marketing and technology work hand in hand. Finding your customer target, identifying how, when and with what format to reach your customers with relevant communication strategies, and measuring impact are just a few of the ways marketing supported by available technologies can help a small business be successful. During this 90-minute panel, SCORE Las Vegas experts will be available to answer your questions about using technology to: ·Identify your bullseye customer target ·Optimize your website effectiveness ·Learn where to focus your social media presence for your target market ·Evaluate success of your marketing efforts |Our expert panel facilitated by SCORE Mentor Lori Karbel, will answer your questions, and provide insights as to how a small business marketing activities can be most effective, efficient, and impactful through technology available to everyone today. Join us with your questions so our experts can share insights and we can all learn together. |The Zoom link will be included in the confirmation email.
12oct6:30 pm8:00 pmMarketing Communication - 21 Costly Mistakes and How to Avoid ThemYou started your own business because there’s something you love doing, do very well, and know cold. Then, once you opened your doors, you found yourself spending most of your time on things you know little about – marketing communication, for example. |What you say and how, where and when you say it are all critical to your success. But there are literally dozens of mistakes business owners unwittingly make that can cut into your bottom line, opportunities, and future growth. |Even something as basic as the name you give your business can make a difference between success and failure. |This workshop will show you real-life examples of 21 common and costly marketing communications mistakes that businesses (even big, national advertisers) make – and effective low-cost and cost-free ways to avoid them. |Marketing communication can make your business stand out from competition and prosper. Or it can waste resources, bleed cash, and lose opportunities. The difference depends on how you do it. |This workshop will be held using Zoom. The Zoom Link will be sent with your confirmation email.
20oct5:00 pm7:00 pmAsk A Lawyer - Human Resources - Labor Laws, Employee vs. Contractor, Taxes, and Hiring/FiringIf you have employees or are thinking about hiring employees, this seminar will look at some of the state and federal laws which apply to small businesses. In this FREE seminar sponsored by Legal Aid Center of Southern Nevada, SCORE Las Vegas, Women's Business Enterprise Council West (WBEC-West) and hosted by the Las Vegas-Clark County Library District - West Charleston Library, you will learn what laws apply to your business as well as the risks and benefits of independent contractors. Following the seminar, you will have an opportunity to meet with an attorney for a one-on-one consultation FREE of charge.