12oct6:30 pm8:00 pmMarketing Communication - 21 Costly Mistakes and How to Avoid ThemYou started your own business because there’s something you love doing, do very well, and know cold. Then, once you opened your doors, you found yourself spending most of your time on things you know little about – marketing communication, for example. |What you say and how, where and when you say it are all critical to your success. But there are literally dozens of mistakes business owners unwittingly make that can cut into your bottom line, opportunities, and future growth. |Even something as basic as the name you give your business can make a difference between success and failure. |This workshop will show you real-life examples of 21 common and costly marketing communications mistakes that businesses (even big, national advertisers) make – and effective low-cost and cost-free ways to avoid them. |Marketing communication can make your business stand out from competition and prosper. Or it can waste resources, bleed cash, and lose opportunities. The difference depends on how you do it. |This workshop will be held using Zoom. The Zoom Link will be sent with your confirmation email.