The goal of this workshop is to help you build a target customer profile and understand your business landscape in preparation for building a marketing strategy for your business. This workshop will also explain how to use market research to identify your consumer, competitors, and business opportunities. Some topics included are Defining target market, market research and competitor analysis, Review why these three topics are important to your business, Learning how to execute market research (including an overview of library resources), Determining how to complete a competitor and SWOT analysis and Identify what research questions to ask to maximize learning.