Since 1992, Nevada Partners has been at the forefront of developing and deploying effective solutions to challenging and often systemic issues that are barriers to building a healthy, thriving, sustainable and progressive community. Unfortunately, the citizens of the Historic Westside in Las Vegas suffer from the disproportionate impact of high unemployment, debilitating poverty, challenging illiteracy and frequent incarceration, just to name a few social ills plaguing the most vulnerable among us. In order to understand, address, and solve these difficult and complex issues, we know that true social innovation requires the collective impact of key stakeholders across government, business, education, and the nonprofit community. The magic of cross-sector collaboration drives the exchange of ideas and values, strengthens relationships and integrates private capital, government funding, and philanthropic support. Together, through evidence-based programming and integrated service delivery, we can provide cradle-to-college and career support that will mitigate the negative consequences of poverty and accelerate economic independence, education, and progress toward life, liberty and the pursuit of happiness for all.
West Las Vegas is a historic neighborhood in Las Vegas, Nevada. This 3.5 square mile area is located northwest of the Las Vegas Strip and the “Spaghetti Bowl” interchange of I-15 and US 95. It is also know as the Historic Westside. The area is roughly bounded by Carey Avenue, Bonanza Road, I-15, and Rancho Drive. In the 1920s, segregation laws did not exist in Las Vegas. Everyone was free to participate in community life. But with the legalization of gambling (1931), the repeal of prohibition (1933), the completion of the Boulder Dam (1935), and with tourism o the rise, casino owners began restricting their patrons to whites only. Blacks were allowed to entertain or work in casinos, but they were not allowed to attend shows, live in the casino district, or obtain or renew business licenses. In response to the segregation, blacks in effect created their own Las Vegas that offered everything the real city did. The area even had its own version of the Las Vegas Strip, the Black Strip in an area around Jackson Avenue. In 1942, when Sarann Knight-Preddy moved to Las Vegas, the only club on the west side was the Harlem Club. It was followed by the Brown Derby (1944) and later that same year, the Cotton Club. By 1947, four black-owned clubs were found on Jackson Street: the Brown Derby, the Chickadee (sometimes styled as the Chic-A Dee Club), the Cotton Club, and the Ebony Club. In addition to black-owned clubs, clubs owned by Chinese immigrants targeted black customers and did not have discriminatory hiring practices. Chinese-owned clubs included the Chickadee (later known as Zee Louie’s Chickadee Club and even later as the Louisiana Club); the Westside Club; and the Town Tavern. The area was booming by the 1940s and 1950s, in part due to the ammunition depot at nearby Hawthorne, but also because black entertainers who worked in the clubs on the strip weren’t allowed to stay on the strip. When they finished their performances, they came to party, relax, or jam at the Westside clubs. Town Tavern was one of the “hot spots” frequented by such performers as Louis Armstrong, The Ink Spots, Little Milton, Ed Sullivan in the 1950s and up until desegregation Cab Calloway, Chubby Checker, Nat King Cole, Sammy Davis Jr., Sonny Liston or other notables might be seen regularly. The Moulin Rouge Hotel opened on May 24, 1955 and was the first integrated hotel casino in Las Vegas. It had all the same amenities — gourmet food, pool, casino, lounge, and showroom — as hotels on the strip. It had taken $3.5 million to build and quickly became a sensation, appearing on the June 20th, 1955 cover of Life magazine and the place where all of the A-list performers of the late 1950s performed, such as Louis Armstrong, Tallulah Bankhead, Harry Belafonte, Milton Berle, Nat King Cole, Sammy Davis Jr., Tommy and Jimmy Dorsey, Bob Hope, Dean Martin, Frank Sinatra, and many others.
But just as quickly, it crashed, when in November, 1955 it closed and by December its owners had filed bankruptcy. In 1958, the City of Las Vegas passed an ordinance that forbade black dealers, but in the same year, for the first time gambling regulations were passed which set up inspectors and a Gaming Control Board. One of the first inspectors was Clarence Ray, who would later operate the only licensed dealing school to train black dealers for work on the strip at the beginning of desegregation. In 1960, Hank Greenspun, one time owner of the Las Vegas Sun, met with city leaders and members of the NAACP at the closed Moulin Rouge to work out the desegregation agreement for all of the casinos of the Strip. Once segregation lost its hold on the city, the area fell into disrepair as the more prosperous blacks moved to other areas of the community, or preferred to work on the Strip for the higher wages offered. In 1971, Vegas housing codes were modified to prevent redlining, allowing blacks to move out of West Vegas. Many people in the community felt there was an effort to prevent blacks from owning clubs. Senator Joe Neal confirmed that licenses were denied after the Civil Rights Movement. There were attempts to keep the area thriving, like when Leonard Roy and his son tried to revamp the Moulin Rouge and reopen it in 1977. They were unable to obtain liquor licenses, so they opened a coffee shop there and ran the hotel for three years before it failed again. In the 1980s, Bob Bailey began a non-profit organization with hopes of revitalizing Jackson Avenue (known to locals as Jackson Street). Knight-Preddy became president of the Jackson Street Redevelopment Company, which had plans to create a pedestrian mall along four blocks of west Las Vegas, the historic black neighborhood of the city. They got contracts signed, were promised federal loan funds, had a feasibility study completed and made a marketing video. Knight-Preddy, her husband Joe Preddy and their son, James Walker, made another attempt to revive the Moulin Rouge in the early 1990s, and had difficulty obtaining licenses. Then in 1992, the West Las Vegas riots, sparked by the Rodney King verdicts spread into West Las Vegas and resulted in property damage and mob violence, which continued for several weeks. At this time, Nevada Partners was established. Later that same year, Knight-Preddy got the Moulin Rouge approved on the National Register of Historic Places and hoped that it would spark revitalization, but it burned in a major fire in 2003 and again in 2009. As late as 2000, Preddy was still trying to convince investors and city founders to create a welcoming space for development by ridding the area of crime and provide an infusion of capital to stop the decay of the historic area, but by 2005, the city had pulled out of the investment plan.
Nevada Partners was designated as the HUD EnVision Center for Southern Nevada in 2020. Our EnVision Center demonstrates a collective impact model by delivering integrated services through our West Las Vegas Promise Neighborhood. NPI is focused on strengthening our community by identifying key partners that can leverage their resources and services under each pillar, which align with the four pillars of the EnVision Centers mission.
